Key References:

AAAS: Communicating Science: tools for Scientists and Engineers

Science Literacy and Media in the 21st Century, Science Visualization:

The centre for Science Communication: Popularizing Science,

(PPT) My University has got a twitter account - now what? Ont he leveraging of social networking at universities

Daniel Torres-Salinas: "Cómo comunicar y diseminar tus resultados científicos a través de la web 2.0"

(PPT) Science Communication 2.0: changing University attitude through Science research groups, Presentation by UdG 9/2012:

(VIDEO) TEDxUdG: Also search youtube for tag "tedxudg".
TEDxUdG talk by Marcel Swart:

MIT Open Courseware: "Science Communication: A Practical Guide"

Molecularity Report mesoblog: entries tagged "iscico"
Edunomia blog: entries tagged "isico"