Key References:

AAAS: Communicating Science: tools for Scientists and Engineers http://communicatingscience.aaas.org

Science Literacy and Media in the 21st Century, Science Visualization:
http://www.sciencevisualization.com/1st-science-visualization-conference%E2%80%94theme-science-and-the-media-2012/

The centre for Science Communication: Popularizing Science,
http://www.sciencecommunication.info/MSciComm/popularizing.html

(PPT) My University has got a twitter account - now what? Ont he leveraging of social networking at universities
http://www.slideshare.net/quelgir/my-uniesrity

Daniel Torres-Salinas: "Cómo comunicar y diseminar tus resultados científicos a través de la web 2.0"
http://www.slideshare.net/torressalinas/cmo-comunicar-y-diseminar-tus-resultados-cientficos-a-travs-de-la-web-20

(PPT) Science Communication 2.0: changing University attitude through Science research groups, Presentation by UdG 9/2012:
http://www.slideshare.net/quelgir/science-communication-20-changing-university-attitude-through-science-research-groups

(VIDEO) TEDxUdG: http://tedxudg.net Also search youtube for tag "tedxudg".
TEDxUdG talk by Marcel Swart: http://www.youtube.com/watch?v=YRegn8WnSdg

MIT Open Courseware: "Science Communication: A Practical Guide"
http://ocw.mit.edu/courses/science-technology-and-society/sts-034-science-communication-a-practical-guide-fall-2011/index.htm

Molecularity Report mesoblog: entries tagged "iscico" http://edunoming.wordpress.com
Edunomia blog: entries tagged "isico" http://edunomia.net